Singles day or Guanggun Jie (Chinese: 光棍节; pinyin: Guānggùn Jié; Wade–Giles: Kuang-kun chieh; literally: ‘Single Sticks’ Holiday’) is a shopping holiday popular among young Chinese people that celebrate their pride in being single. The date, November 11th (11/11), was chosen because the number “1” resembles an individual who is alone. The holiday has also become a popular date to celebrate relationships, with over 4,000 couples being married in Beijing on this date in 2011, compared to an average of 700 a day.
The holiday has become the largest offline and online shopping day in the world, with Alibaba shoppers exceeding 168.2 billion yuan (US$25.4 billion) in spending during the 2017 celebration. Rival JD.com hosts an eleven-day shopping festival as well, which garnered US$19.1 billion, bringing the Chinese total to US$44.5 billion.
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